Bill Overview
Title: DASHBOARD Act of 2022
Description: This bill requires commercial data operators (i.e., large consumer online services providers or data brokers) to disclose to users what types of user data are collected, and the usage and value of that data. Commercial data operators must also provide users with a way to delete this data. Violations of these requirements are enforced by the Federal Trade Commission. Commercial data operators that issue securities must report the value of their user data and the value of any third-party contracts made for the collection of user data.
Sponsors: Rep. Foster, Bill [D-IL-11]
Target Audience
Population: People using large consumer online service providers or data brokers
Estimated Size: 250000000
- The bill targets disclosures from large online service providers or data brokers regarding user data.
- These operators are required to inform users about the data collected, how it's used, and its financial value.
- Users are given the ability to delete their data under this bill, affecting all individuals using these services.
- The bill impacts users who have their data collected by these commercial data operators, which includes the vast majority of internet users.
- Since the bill covers large consumer online services, likely platforms include social media, search engines, and large scale e-commerce sites.
Reasoning
- The policy essentially targets large online service providers or data brokers to enforce transparency and user autonomy regarding collected data.
- A vast majority of the American population uses these services, making them the target population for the policy.
- The budget limits align with FTC enforcement capabilities for a law covering extensive platforms like social media giants and data brokers.
- Given these elements, impact levels will vary from none to high, based on a user's awareness and digital footprint. Data-conscious individuals may see a significant impact, while others may remain largely unaffected.
- Similar policies in other regions have shown improved user trust as transparency increases, providing a potential psychological benefit.
Simulated Interviews
Digital Marketing Specialist (New York, NY)
Age: 35 | Gender: female
Wellbeing Before Policy: 7
Duration of Impact: 5.0 years
Commonness: 15/20
Statement of Opinion:
- I think it's great to know what they do with my data.
- As a marketer, this transparency helps me understand consumer trust too.
- Deleting data should be common practice.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 8 | 7 |
| Year 2 | 8 | 7 |
| Year 3 | 9 | 7 |
| Year 5 | 9 | 6 |
| Year 10 | 8 | 5 |
| Year 20 | 7 | 4 |
Software Developer (Los Angeles, CA)
Age: 50 | Gender: male
Wellbeing Before Policy: 8
Duration of Impact: 3.0 years
Commonness: 10/20
Statement of Opinion:
- Finally, some better control over data.
- I'm curious about seeing the value they place on my info.
- Hope this improves trust in technology.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 8 | 8 |
| Year 2 | 8 | 8 |
| Year 3 | 9 | 8 |
| Year 5 | 8 | 7 |
| Year 10 | 8 | 6 |
| Year 20 | 7 | 5 |
Data Analyst (Austin, TX)
Age: 27 | Gender: other
Wellbeing Before Policy: 6
Duration of Impact: 2.0 years
Commonness: 12/20
Statement of Opinion:
- Having control over my data is a step forward.
- Transparency could change my habits online.
- I'll definitely look at what info is being shared.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 7 | 6 |
| Year 2 | 7 | 6 |
| Year 3 | 8 | 6 |
| Year 5 | 8 | 5 |
| Year 10 | 7 | 5 |
| Year 20 | 6 | 4 |
High School Teacher (Atlanta, GA)
Age: 42 | Gender: male
Wellbeing Before Policy: 6
Duration of Impact: 2.5 years
Commonness: 14/20
Statement of Opinion:
- Good to know what social media does with my data.
- Deleting unnecessary data should be encouraged.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 6 | 6 |
| Year 2 | 6 | 6 |
| Year 3 | 7 | 6 |
| Year 5 | 7 | 5 |
| Year 10 | 6 | 5 |
| Year 20 | 5 | 4 |
Retired (Chicago, IL)
Age: 60 | Gender: female
Wellbeing Before Policy: 5
Duration of Impact: 0.0 years
Commonness: 6/20
Statement of Opinion:
- Doesn't really affect me much.
- I might look into deleting old accounts.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 5 | 5 |
| Year 2 | 5 | 5 |
| Year 3 | 5 | 5 |
| Year 5 | 5 | 5 |
| Year 10 | 5 | 5 |
| Year 20 | 4 | 4 |
Student (Portland, OR)
Age: 18 | Gender: female
Wellbeing Before Policy: 7
Duration of Impact: 4.0 years
Commonness: 18/20
Statement of Opinion:
- It's important to know what's being done with my data.
- I might adjust my privacy settings.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 7 | 7 |
| Year 2 | 8 | 7 |
| Year 3 | 8 | 7 |
| Year 5 | 8 | 6 |
| Year 10 | 7 | 5 |
| Year 20 | 6 | 4 |
Entrepreneur (Seattle, WA)
Age: 45 | Gender: male
Wellbeing Before Policy: 9
Duration of Impact: 5.0 years
Commonness: 7/20
Statement of Opinion:
- Transparency is good for user trust.
- Will have to adapt business practices accordingly.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 9 | 9 |
| Year 2 | 9 | 9 |
| Year 3 | 10 | 9 |
| Year 5 | 9 | 8 |
| Year 10 | 9 | 7 |
| Year 20 | 8 | 6 |
Graphic Designer (Miami, FL)
Age: 28 | Gender: female
Wellbeing Before Policy: 6
Duration of Impact: 3.0 years
Commonness: 12/20
Statement of Opinion:
- Curious about my data's value.
- I'll take control of my privacy settings.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 7 | 6 |
| Year 2 | 7 | 6 |
| Year 3 | 8 | 6 |
| Year 5 | 7 | 5 |
| Year 10 | 6 | 5 |
| Year 20 | 5 | 4 |
Freelance Writer (Denver, CO)
Age: 31 | Gender: male
Wellbeing Before Policy: 5
Duration of Impact: 1.0 years
Commonness: 10/20
Statement of Opinion:
- This policy won't change much for me.
- Good to have the option to delete unused data.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 5 | 5 |
| Year 2 | 5 | 5 |
| Year 3 | 6 | 5 |
| Year 5 | 6 | 5 |
| Year 10 | 5 | 5 |
| Year 20 | 4 | 4 |
College Student (Phoenix, AZ)
Age: 22 | Gender: female
Wellbeing Before Policy: 6
Duration of Impact: 4.0 years
Commonness: 16/20
Statement of Opinion:
- It's about time they let us know about data usage.
- I'm hoping more platforms adopt this transparency.
Wellbeing Over Time (With vs Without Policy)
| Year | With Policy | Without Policy |
|---|---|---|
| Year 1 | 7 | 6 |
| Year 2 | 8 | 6 |
| Year 3 | 8 | 6 |
| Year 5 | 7 | 5 |
| Year 10 | 7 | 5 |
| Year 20 | 6 | 4 |
Cost Estimates
Year 1: $80000000 (Low: $60000000, High: $100000000)
Year 2: $70000000 (Low: $55000000, High: $95000000)
Year 3: $70000000 (Low: $55000000, High: $95000000)
Year 5: $65000000 (Low: $55000000, High: $90000000)
Year 10: $55000000 (Low: $50000000, High: $80000000)
Year 100: $40000000 (Low: $30000000, High: $60000000)
Key Considerations
- The initial regulatory compliance costs for commercial data operators might lead to increased service prices or reduced feature availability for consumers.
- This bill could enhance data privacy and security, potentially increasing user confidence and trust in digital services.
- The long-term benefits versus short-term costs will heavily depend on the effectiveness of enforcement and industry adaptation.